La Croix Branding & Package Design
New LaCroix logo work and packaging for the base 14 flavors for Design Recharge Patreon Beverage Packaging. La Croix’s logo and packaging had become so dated, I was excited to take a crack at the redesign. I like most of their products as well!
I’ve never really used helvetica much, which sounds funny being a designer. I’ve always liked it but almost always use other fonts. My challenge was to only use helvetica (not nueue) and to push contrast and readability.
By using the old mark but cleaning it up and simplifying the mark, I was able to make it easier to read at different sizes, but have the same whimsical feel.
- Color schematics
- Creative strategy
- Logo design
- Packaging Design